Could Gen Z be the end of the secondary market in spirits? There are lots of evidence supporting this forecast. Tune in to learn more!
Articles that inspired this discussion:
https://www.thespiritsbusiness.com/2024/02/gen-z-favours-moderation-rtds-and-tequila/
https://www.thespiritsbusiness.com/2024/02/pernod-plans-zero-abv-expansion/